Perennial surfaces your catalog's undiscovered opportunities — so your backlist titles keep finding new readers, long after launch.
Most marketing tools are built for launches — a burst of attention, then silence. But catalog titles don't stop being relevant. They just stop being marketed. Perennial changes that. We help you treat your backlist like the evergreen opportunity it actually is.
Perennial monitors reader signals across the web, highlights the right moment to re-engage each title, and gives you the tools to act on it — without rebuilding your strategy from scratch every time.
Monitor social conversations, search trends, and comp title momentum to know exactly when a backlist title is having its moment — before you miss it.
Build once, run forever. Create modular campaign templates for each title that activate automatically when signal scores cross your threshold.
Manage your ARC readers, ambassador network, and superfans in one place. Connect community engagement directly to catalog sales data.
See your entire catalog at a glance — which titles are gaining momentum, which are dormant, and which have untapped audience potential right now.
Automated sequences that move readers from one title to the next. Built for authors and publishers who want compounding readership, not one-time buyers.
Connect with Mailchimp, Bookshop.org, StoryGraph, Goodreads, and your distributor. Your data, finally talking to itself.
I published my debut novel in 2020 and assumed it was finished finding readers. Perennial showed me a conversation happening on BookTok about slow-burn romance — and my three-year-old book was right in the middle of it. That campaign added 4,000 readers to my list in six weeks.
We manage 200+ titles at Reverie and we were flying blind on backlist. Perennial gave us a dashboard that actually tells us where to focus. We've reallocated 30% of our marketing spend to backlist titles and our catalog revenue is up 40% year over year.
The Reader Community Hub replaced three separate tools I was cobbling together. My ARC readers, my newsletter, and my sales data are finally connected. I can see which community members drive actual purchases — and invest in those relationships accordingly.
Every plan includes a 14-day free trial. No credit card required.
Join 2,400+ authors and publishers who are bringing their backlists forward — one reader at a time.
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